roland wrote:
but maybe i'm a kinda radical and narrow minded nerd so..
I think here most of us are. Me included. Thats the reason we are on this messageboard discussing these "(non)" issues in the first place (;
@ao_xk & blizt this is not just about richie, its about the technology or innovation that NI pushes with his support.
DJs scratch, cue and loop by touching the waveforms directly. And they can do it without sweating the mix too much: NI has tweaked how Traktor analyzes music, adding "precise downbeat analysis" to ease the process of mixing on an iPad. The app will even suggest your next track using an algorithm that takes into account tempo and harmonic structure.
Whichever way you perform, vinyl or digital, if you don't need to 'sweat' the mix and the software takes over the task of beatmatching AND selecting your tracks, where does talent fit in this equation?
the continues need to simplify the process of mixing and selecting records to reach as many people as possible in order to sell a product isn't necessarily good innovation either.
there is btw a great documentary that addresses this development:
PressPausePlay
"The digital revolution of the last decade has unleashed creativity and talent of people in an unprecedented way, unleashing unlimited creative opportunities. But does democratized culture mean better art, film, music and literature or is true talent instead flooded and drowned in the vast digital ocean of mass culture? Is it cultural democracy or mediocrity? This is the question addressed by PressPausePlay, a documentary film containing interviews with some of the world's most influential creators of the digital era."