It's like a bad Sci-fi movie Hawtin holding is hand up like a space cowboy. Come-on man what the fck is this? This is straight up marketing crap. The same marketing crap that killed the hardcore scene here in the Netherlands. If I as an "minimal-artist" gonna be compared to this (because that's gonna happen, if it's gonna be this commercial) I rather pass..
To be honest to better minus market themselves, the longer techno will be popular.
It'll piss a bunch of people off that would rather be underground, but thanks to the popularity of minimal I can now work as a DJ & the longer I can do that the better.
I know that's a selfish opinion but what the hell.
The only problem I have is the focus is being taken away from the individuals. Like, I love Magda but now more & more of her gigs in england will be in a supporting role to Richie Hawtin & I'm sure I'm not th only one that thinks she is superior to him!