NAMM 2010 starts today! > Serato 2.0 and Ableton collab

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diego vega
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NAMM 2010 starts today! > Serato 2.0 and Ableton collab

Post by diego vega » Thu Jan 14, 2010 5:11 pm

Here's a heads up for you gear junkies....

NAMM 2010 starts today (in one hour if I'm correct)!

check out news at http://www.skratchworx.com and http://twitter.com/harmonycentral

Serato is about to announce it's v2.0 very soon, and the Serato/Ableton collaboration will be shown today too! Exciting times ahead I can't wait!! I'm feeling like a kid on christmas day :D

http://www.ableton-serato.com

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Post by diego vega » Thu Jan 14, 2010 5:47 pm

The Serato announcement will actually be in one hour and 10 minutes from now (previous time was wrong)! 10AM California

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Post by Opuswerk » Thu Jan 14, 2010 6:08 pm

woop woop very curious about what's up for the upcoming year. I suppose that Ableton-serato anouncement is for very soon now :D
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Post by diego vega » Thu Jan 14, 2010 7:23 pm

new Rane TTM 68 mixer pics:

http://twitpic.com/y2ke4
http://twitpic.com/y2k35
http://twitpic.com/y2k35

still no info... announcement appears delayed...

Ableton-Serato conference live tweets here:
http://twitter.com/KarlDetkenProDJ/status/7756415809

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Post by diego vega » Thu Jan 14, 2010 7:52 pm


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Post by Todd Konix » Thu Jan 14, 2010 8:04 pm

http://createdigitalmusic.com/2010/01/1 ... #more-9083

Image

Live maker Ableton and DJ and virtual vinyl developer Serato today announced the results of their partnership. First off, this isn’t what many of us originally speculated: it’s not a DJ deck inside Live. Instead, the collaboration seeks to bridge (ahem) the gap between the way DJs perform and the way Live users perform. The result focuses on the way a performance set is assembled in the two paradigms, an attempt to guide the flow of music between the two programs. Here’s how it works.
Bring Serato “mixtapes” into Ableton Live: Save a DJ mix – called a “mix tape” – in a Serato product, and export it to Live, and what you get is all of your edits in a form that can be further manipulated in Live. Waveforms and automation data from your DJ session, however they’re manipulated and transcribed by the Serato software, appear in Live.


Image


Put the Ableton Live Session View “inside” Serato: Here’s where things get in interesting. Rather than put Serato inside Live, we’re getting Live inside Serato – after a fashion. Ableton Live runs in the background. Integrated into the Serato interface (as seen at the screenshot at top) are all your Session View clips from your Live Set. Serato’s control – via audio input from vinyl or CDJs, or an ITCH control surface – manipulates the entire transport of the Live set.
Pricing: Free. Own Serato Live/ITCH and Ableton Live (full version or Suite)? The Bridge costs you nothing. (Yes, this seems to be a departure from the arrangement from Max for Live.)
Availability: “No release date has been set yet.”
Naturally, all of this begs the question: do you really want to do this? And I expect that question is about to get turned over and inside out all over comments here on CDM and around the Web. It’ll naturally depend a lot on who you are.
Taking Serato sets into Live is clearly great for Serato users. It means you can get a head start on assembling an arrangement just by DJing, or alternatively, that you have the ability to use Live as a way of editing your Serato set. (Now, again, this appears to be a proprietary format – but that raises an interesting point. Ableton now uses an open XML format, meaning you could also presumably deconstruct this new Serato export and enable it to be used somewhere else, whether intended or not. But I digress.)

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Post by Todd Konix » Thu Jan 14, 2010 8:10 pm

Ableton and Serato present The Bridge at Winter NAMM 2010

Berlin, Germany, (January 14, 2010) – Ableton and Serato are
proud to announce The Bridge at NAMM 2010 in Anaheim, California.
The Bridge spans the gap between music production and DJing,
creating a natural link between Ableton Live and Serato Scratch
Live/ITCH. The Bridge provides a powerful fusion of DJ and
production tools, opening a world of opportunities for DJing,
remixing and live performance.

The Bridge works in both directions:

Ableton to Serato

The Bridge provides Ableton Transport Control (ATC), giving DJs
turntable-style control of their own multitrack productions. DJs
can simply drag an Ableton Live Set onto one of the decks in
Scratch Live or ITCH and use their turntables, CDJ or ITCH
controller to control the transport.

Serato to Ableton

The Bridge provides the ultimate mixtape creation tool. DJs can
perform mixes in Serato Scratch Live or ITCH and save them as an
Ableton Live Set. This way, the DJ can still perform the
mix—better than cut and pasting it together in a DAW—but
also has detailed editing options.

Reactions to The Bridge
“For DJs who don’t make beats yet, that turns into ‘Hey, I can
make beats in here, too.’ For the guys who are beatmakers already
as well as DJs, it’s great because it’s almost like you’re DJing
with multitracks. And the mixtape feature was probably the best
thing I’ve ever seen. People are going to get really creative,
I know my brain is working already, there’s stuff that I’m going
to do that I choose not to disclose right now because it’s top
secret.”
- DJ Jazzy Jeff

“Seeing where Ableton is at this state of technology, and all the
stuff that’s in there, and thinking about Ableton and Serato
together is mind boggling. I know there’s a lot of stuff that can
happen… we’re all producers, we’re all DJs, your mind starts to
wonder what’s coming. Everybody’s gonna get excited.”
- Kenny Dope

“My initial reaction? I was absolutely elated. As with most DJs
that are Ableton friendly, a lot of us have been utilizing
Ableton’s warping to quantize and straighten out records that
otherwise fluctuate. Now that we have the opportunity to play
with the actual files… and use them in DJ gigs and live shows,
the possibilities are absolutely 100% endless. Being as I just
saw [The Bridge], my mind is racing with endless ideas…”
- ?uestlove

Pricing and availability for The Bridge
The Bridge is free for anyone who owns registered versions of
both Serato Scratch Live/ITCH hardware and Ableton Live 8 or
Suite 8.

No release date has been set yet; anyone interested can follow
the progress of the project by subscribing to the Ableton
newsletter.

More information available at:
http://www.ableton.com/thebridge
http://www.serato.com/thebridge

Press contacts for The Bridge:
press@ableton.com
press@serato.com

About Ableton
Ableton makes Ableton Live, a unique product for writing,
recording and performing music with a computer. Since the company
started in 1999, Ableton has attracted an extensive and highly
committed community of musicians, composers, and DJs worldwide.
The company has received outstanding press, awards and customer
feedback since the unveiling of Live in October 2001. The company
HQ is in Berlin, there is another smaller office in New York. At
the moment, Ableton has about 100 employees.

About Live
Ableton Live is software for making music; for composition,
songwriting, recording, production, DJing, remixing and live
performance. Live’s nonlinear, intuitive flow, alongside powerful
real-time editing and flexible performance options, make it a
unique studio tool and a favorite with live performers. Ableton
Live is the choice for those who would rather be “making music”
than just “using music software.”

About Serato
Serato Audio Research has been recognized as the market leader in
time and pitch adjustment since its inception in 1999. Serato
formed a product partnership with Rane Corporation in 2004 with
Serato Scratch LIVE. Scratch LIVE is a revolutionary DJ product
that enables DJs to control digital audio files on their
computer. Serato has since expanded its reputation for excellent
pro DJ products with the release of Video-SL and ITCH DJ Software
in 2008.

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Post by diego vega » Thu Jan 14, 2010 8:43 pm

Thank you Serato/Ableton Gods :lol:

That's exactly what I wanted...

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